Trata AI transforms your sales data into lifelike customer simulations, uncovers insights from real conversations, and delivers targeted coaching at scale — so reps perform consistently and managers coach smarter, without the grind of endless training.
Trusted by global high-performing teams
Traditional training doesn't prepare them for real objections. When tough conversations happen, they stumble — and deals fall through.
New reps can take months to hit quota. Without structured, repeatable practice, they're learning by trial and error — on live customers.
Sales leaders are stretched thin. Sparr simulates 1:1 coaching through AI — giving every rep consistent, personalized practice without extra manager time.
Create real-world personas and scenarios — or tailor courses to fit your goals and playbook.
Jump into lifelike conversations with call type, objections, and follow-ups - just like a real call.
Get instant feedback with recordings, scorecards, tips, and performance metrics.
Get new team members to quota in half the time with realistic customer simulations that build confidence and competence.
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Equip your team to handle tough objections and complex scenarios before facing real customers on critical calls.
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Pinpoint exactly where each rep needs improvement and deliver precision coaching on specific skills.
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Standardize best practices and ensure every customer interaction reflects your winning sales methodology.
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Practice with hyper-realistic AI avatars that perfectly mirror your actual customers' behaviors and objections.
Create custom prospect profiles with specific traits and communication styles tailored to your industry.
Gain visibility into rep performance across all practice sessions without leaving your desk.
Access industry-specific objections and proven responses to ensure your team is always prepared.
Track metrics that matter, identify coaching priorities, and measure improvement over time.
Design multi-level scenarios that progressively test skills from discovery to closing.
Evaluate performance against customized rubrics aligned with your specific sales methodology.
Foster healthy competition and highlight top performers to motivate continuous improvement.
Create structured learning paths with progressive difficulty levels tailored to your sales process.
Review AI-generated conversations with visual cues highlighting strengths and improvement areas.
Monitor specific phrase usage and missing key messages during practice conversations.
Deliver automated, contextual guidance based on best practices from your top performers.
Practice with hyper-realistic AI avatars that perfectly mirror your actual customers' behaviors and objections.
Create custom prospect profiles with specific traits and communication styles tailored to your industry.
Gain visibility into rep performance across all practice sessions without leaving your desk.
Access industry-specific objections and proven responses to ensure your team is always prepared.
Track metrics that matter, identify coaching priorities, and measure improvement over time.
Design multi-level scenarios that progressively test skills from discovery to closing.
Evaluate performance against customized rubrics aligned with your specific sales methodology.
Foster healthy competition and highlight top performers to motivate continuous improvement.
Create structured learning paths with progressive difficulty levels tailored to your sales process.
Review AI-generated conversations with visual cues highlighting strengths and improvement areas.
Monitor specific phrase usage and missing key messages during practice conversations.
Deliver automated, contextual guidance based on best practices from your top performers.
"I've been working with the Trata-Sparr team for several months, and this tool is a game-changer. Bringing on new agents and letting them practice their presentations before ever speaking to a live guest has transformed our onboarding process. Traditional roleplaying pulls two people out of the action, but with Trata-Sparr, agents can spar through different scenarios, get comfortable with common objections, and build the confidence to execute our game plan."
Gary Walker
Managing Partner, Autoshop Answers Callback
Join with leading businesses already using our platform
Try it nowGet started with basic features for individual users.
Included features:
Perfect for small teams looking to enhance their communication skills.
Included features:
Comprehensive solution for large organizations with global teams.
Included features:
A reseller program built for agencies, trainers, and coaches. Help your clients win with AI sales coaching—top partners add up to $100K in monthly topline.
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